Archive for the ‘Pay Per Click (PPC)’ Category

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Paid Search On The Rise

A recent report showed, PPC spending increased 11% in Q1 2010 compared to the first quarter of 2009, thus making this the strongest quarter for paid search since the fourth quarter of 2008.
The retail and [...]

Marketing Dollars Spent But No ROI?

When spending money on marketing your business one would think you would monitor your return on investment (ROI) pretty closely, right?
In a somewhat surprising find, companies are spending more on email marketing (17% of online budgets) than [...]

How Much Are You Wasting With AdWords?

As you may or may not know Google tries to make it easy  to get your ads up and running as quickly and pain free as possible. The AdWords system is set up to maximize [...]

Yahoo Does Still Care About Search

According to the YSMBlog, Yahoo has come into the New Year with some enhancements that will benefit users and advertisers. Can’t say it’s not about time!!!
Here is a video from YSM explaining the updates. Do [...]

Google Testing Lead Forms

Google has recently started testing ‘contact form extensions’ which is now in beta.
The general picture of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can [...]

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