A recent report has shown that the use of social media is in fact a profitable activity for consumer brands. The results draw a connection between the amount of investment a company places in social media and its resultant revenue, dispelling doubts over the actual worth of buying into the ever-changing Internet.
The study was conducted by the social media platform, Wetpaint, and digital consulting firm Altimeter Group. They concluded that the most active companies on the social media scene increased their revenue by an average of 18% over the past 12 months. Conversely, those with the lowest activity levels saw their revenues fall by 6% over the same period.
The study scores the engagement level of each of the top 100 brands across more than ten social media channels, including blogs, Facebook, Twitter, wikis, and discussion forums.
What brands do the best job?
1. Starbucks
2. Dell
3. eBay
4. Google
5. Microsoft
6. Thomson Reuters
7. Nike
8. Amazon
9. SAP
10. Tie – Yahoo!/Intel
I really believe that all companies should start adopting social media. Now don’t get me wrong I know these brands do a great job on most things they do but their revenue growth was more positive because they are more well known and stronger brands. The smaller brands and companies should adopt this not necessarily to be profitable but to have a presence and be able to communicate with current and potential customers.
To see the full report click here.
