Avoid These Mistakes When Branding Your Website!

In our line of work we get the opportunity to see many websites and the great things many businesses are doing online. On the other hand we also get to see many of the not so great things businesses are doing online. With that said here are a few of the common mistakes made by small businesses on their websites:

1. Avoid that really long domain name - Although this is considered to be common knowledge you would be surprised to see how many businesses use websites that are a mouthful. You want a domain name that’s short and easy to remember.
2. The perception of being small - Even if you are a small company running your business out of your basement, you don’t need to let potential customers know that. Compare your website and offerings to that of your larger competitors.
3. Professional Web Design - I know the first thing you think of is cost, but you would be surprised at how many options are out there that can provide you with a well designed website that looks professional. Remember it’s all about first impressions.
4. Same Ol Website - What will cause a customer to come back to you and buy from you again if everythings is always the same. Change content, pictures, or even incoporate a blog.
5. Initiatives of the week, month - Creating weekly or monthly sales, newsletters or emails can be a great thing to keep cusotmers interested in what you have to offer. The probelem that can occur is that if this is not kept up then you get a bad impression on your business. Be sure you have the resources to accomplish this!