Archive for March, 2010

Google Unveils “Remarketing” Capabilities

Last March Google beta tested a trial of what it calls remarketing for display and text ads throughout its content network. Earlier today Google announced they are opening up the option for all AdWords advertisers.
The [...]


GOP Using the Web To Express Displeasure

It’s amazing how far the internet has come. For the longest the political parties have expressed displeasure with each other’s ideas. However, I think this is the first time it has been taken to such [...]

  • March 23, 2010
  • | Category: General
  • | Comments: 1

Google Officially Shuts Down In China

Over the last two months with Google threatening to leave China because of censorship and intrusions by Chinese hackers, it officially happened today. According to their blog they said they would close their China-based Web [...]

  • March 22, 2010
  • | Category: General
  • | Comments: 1

Internet Only Advertising Sector Not To Fall In 2009

According to information released today by Kantar Media, total advertising expenditures dropped 12.3% last year to $125.3 billion as compared to 2008.
However, what’s most interesting is that internet advertising actually increased 7.3% in 2009. Now [...]


Marketing Dollars Spent But No ROI?

When spending money on marketing your business one would think you would monitor your return on investment (ROI) pretty closely, right?
In a somewhat surprising find, companies are spending more on email marketing (17% of online budgets) than [...]