By now, many companies have taken the plunge into social media by creating company profiles on Facebook and Twitter. But do you know what the social performance has meant to your brand? Well now you can…..

Wildfire, a startup company that creates interactive promotions on Facebook and Twitter, has just launched Social Media Monitor. It’s a new tool that tracks and compares how brands are performing specifically on Facebook and Twitter.

Wildfire describes Social Media Monitor as a “Compete.com for the social world.” Basically it lets you compare the performance of different websites, companies or brands on both social sites.  While you might say there are already some sites similar you would be correct, however we have yet to see any that combine both Facebook and Twitter tracking like this.  It’s a great tool to see how your company or brand is performing against some of your competitors.

If you feel like you might need some help to improve your brand growth, Social media marketing can help your business build and join the conversation, which will positively impact brand awareness, reputation, customer service, and sales.