Google Aids PPC Advertisers More than Bing

By: Adam Heitzman

Jan 31 - If you are a PPC advertiser or have thought about advertising, you might be wondering whether your ads are better served running on Google or Bing. Well after a recent study from research firm User Centric we now know! According to the eye trackin...

  • By: Andy Garner

    Do You Retarget Your Customers Through Email Marketing?

    Jan 29 - Are you staying in touch with your customer base? Do you collect their email address to contact them about special offers and promotions from time to time? If you do that is great! You would be surprised at the number of companies who ignore this ver...

  • By: Adam Heitzman

    How to Build a Website – Step by Step Guide

    Jan 28 - Want to build a website but don’t know how? We are going to explain how to build a website for the beginner, taking you step by step through the whole process from the beginning. There are essentially 7 steps to walk you through the process of how ...

  • By: Adam Heitzman

    Who Should Manage Your Affiliate Program?

    Jan 27 - Do you currently have or are you looking to start an affiliate program to sell your company’s product or services? Are you asking yourself, “Who should manage my affiliate program?”Choosing a program such as Linkshare, CJ, or Google Affiliate N...

  • By: Adam Heitzman

    7 Sure Fire Tips to Improve PPC Click Through Rates (CTR)

    Jan 27 - When managing your pay per click advertising campaigns, your click through rate is arguably the most important metric to keep a close eye on.  Click Through Rate (CTR) is the percentage of searchers that click on your ad compared to how many times t...

  • By: Andy Garner

    Google Testing Longer AdWords Ad Titles

    Jan 26 - For the longest Google has allowed up to 25 characters in an AdWords title, 70 characters for the ad text, and 35 characters for a display URL. While there have been mentioning’s of seeing AdWords titles of 26 and 27 characters, there has never ...

  • By: Adam Heitzman

    Google to Start Letting You Blacklist Websites?

    Jan 25 - Google has apparently had discussions internally about letting search users remove websites (domains) which a user feels is spammy. A Hacker News user “Bradly” asks Google’s Spam Cop Matt Cutts if Google would consider letting search users remo...

  • By: Adam Heitzman

    Is your Website in a Bad Neighborhood?

    Jan 25 - In a previous post, we talked about the impact of linking to bad neighborhoods. But can hosting in them cause the same problem? Just like the value of a house in a bad neighborhood, the SEO value of your website can be impacted by where it is hosted....

  • By: Andy Garner

    Is the Internet Ending on February 2nd?

    Jan 24 - In eight short days, the internet will run out of new IP addresses to assign to computers and mobile devices. This is based on one Internet Service provider predicting it will happen on February 2nd around 4 am, because the rate of new addresses bein...

  • By: Adam Heitzman

    Top 5 SEO Toolbars Reviewed

    Jan 22 - Personally I dislike toolbars for the most part because I don’t feel they add enough value versus the amount of space that they take on my browser. I just never really got into the Google and Yahoo toolbars. There just wasn’t enough good features...