Google Unveils “Remarketing” Capabilities

By: admin

Mar 25 - Last March Google beta tested a trial of what it calls remarketing for display and text ads throughout its content network. Earlier today Google announced they are opening up the option for all AdWords advertisers. The benefit of this is being abl...

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    GOP Using the Web To Express Displeasure

    Mar 23 - It’s amazing how far the internet has come. For the longest the political parties have expressed displeasure with each other’s ideas. However, I think this is the first time it has been taken to such extremes. In response to their failure to s...

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    Google Officially Shuts Down In China

    Mar 22 - Over the last two months with Google threatening to leave China because of censorship and intrusions by Chinese hackers, it officially happened today. According to their blog they said they would close their China-based Web site and instead direc...

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    Internet Only Advertising Sector Not To Fall In 2009

    Mar 17 - According to information released today by Kantar Media, total advertising expenditures dropped 12.3% last year to $125.3 billion as compared to 2008. However, what’s most interesting is that internet advertising actually increased 7.3% in 2009....

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    Marketing Dollars Spent But No ROI?

    Mar 12 - When spending money on marketing your business one would think you would monitor your return on investment (ROI) pretty closely, right? In a somewhat surprising find, companies are spending more on email marketing (17% of online budgets) than PP...

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    Investment in Real Time Search Not Paying Off

    Mar 11 - A recent eye tracking study was released by OneUpWeb, which showed that most searchers actually ignore the real time search results that were put into affect a short while ago by Google and Bing. What does that mean for Twitter which has deals wit...

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    Memphis becoming cutting edge?

    Mar 10 - With the recent article from Forbes, ranking Memphis as the 3rd most miserable city, newly appointed Memphis Mayor A C Wharton is trying to change that perception. One way is to position Memphis at the cutting edge of technology. On Tuesday Wharto...

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    Are You Better Optimized Than Google

    Mar 4 - Google is the most popular search engine in the world with a market share of over 60%. Because of this most people optimize their websites for Google. Now as you know, SEO has no guide to follow where everyone could get the information needed to o...

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    Spotting The Next Trend

    Mar 3 - 2010 looks to be the biggest year ever for online marketing. With more and more marketers demanding results-based advertising, it is no wonder that interactive marketing through online means is becoming one of the fastest-growing trends. But what ...

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    Competing for More Visibility

    Mar 2 - As more and more websites pop up and fight for positioning, competition for top rankings has become fierce. It’s becoming harder and harder to achieve desired rankings nowadays without professional help. So the question you should ask yourself is h...