Protecting Yourself Against Google’s Trademark Policy

By: Adam Heitzman

May 28 - As mentioned in a previous post Google has changed their trademark policy on their paid search ads. This is going to greatly impact the control you have over your brands on paid search. With that being said there are a few recommendations and caution...

  • By: Adam Heitzman

    Turning Online Marketing Into Live Sales Leads

    May 20 - Many businesses rely on incoming phone calls to drive their sales. This is especially the case for needs-based businesses, such as plumbers or electricians that require an initial conversation with a potential customer to determine whether a solut...

  • By: Adam Heitzman

    Ways To Keep Your Online Business Afloat in 2009

    May 18 - It's nothing new, with the economy being down it is harder to make sales today than it was 12 months ago.  Not only is it more difficult, but revenues are dropping.  With all the companies doing everything they can to encourage sales via discounts,...

  • By: Adam Heitzman

    Google To Start Allowing Trademark Bidding

    May 13 - Google is planning to open up bidding on trademarked keywords to AdWords advertisers in June. It is rumored June 4th, companies will be able to bid on the brand names of their competition, which will heat up the sponsored listings throughout Google ...

  • By: Adam Heitzman

    Why Your Business Should Twitter

    May 12 - Started in 2006, Twitter is a service for people to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Recently it has begun to grow exponentially with estimates of over 3 millio...

  • By: Adam Heitzman

    Protect Your Brand Name Across Social Networks

    May 8 - Most social media sites require their users to create a profile name and profile page. Brand names are extremely important in securing and since most social media profiles have good visibility in Google, it is extremely important to be proactive and...

  • By: Adam Heitzman

    Webby Award Winners For Website Design

    May 6 - The winners of the annual Webby awards were announced today. There were several categories that were especially of interest to us. Here are a few of the web design categories and the winners.Best Home Page Category Adidas won the best home page ...

  • By: Adam Heitzman

    Avoid These Mistakes When Branding Your Website!

    May 5 - In our line of work we get the opportunity to see many websites and the great things many businesses are doing online. On the other hand we also get to see many of the not so great things businesses are doing online. With that said here are a few of ...

  • By: Adam Heitzman

    Google Goes Green With Goats!

    May 4 - An interesting story coming from the Google Blog. Google has contracted a goat herding company called California Grazing to use a low carbon approach to mow their property. Apparently they have several fields that need mowing as well as to remove bru...

  • By: Adam Heitzman

    Get A Free Google Profile Business Card

    May 1 - Google is offering free Google Profile business cards to the first 10,000 people who claim them. Each person can get a set of 25 cards that shows the Google.com home page with his/her Google Profile URL underneath it in green. Google joined up with I...